How To Outgrow 'Write What You Know'

Every writer has heard it time and again, and it's notto learn about all the things you ever wanted to
without merit: "Write what you know."know, and don't worry if you're not yet an "expert"
When I began freelancing, I was just out of college,in any of these areas! Among my favorite writing
so what did I write about? College. I wrote profilesassignments have been topics in which I had no
of collegiate entrepreneurs, I wrote editorials aboutprevious expertise:
college life... and after a while, I really wanted to-An article about a woman who started her own
move on and write about other things. But I didn'tgreeting card business for Woman's Own. Of course,
feel qualified.I've never started my own greeting card
Luckily, I didn't let that hold me back for too long.business-but the topic certainly interested me, and I
"Write what you know" is a very good starting point.wanted a good excuse to learn more about it.
But that's all it is. It's a place for you to go to get-An article about how "media overload" affects
your feet wet, and a place to come back to whenchildren's development for I'm not even a parent, let
the tide gets too high. But it's not a place to stay foralone an expert in child psychology. But I've always
very long.wondered how increasing media immersion (TV,
A better piece of advice, in my opinion, is "WriteInternet, video games, radio, etc.) has affected
what you WANT to know." One of the great perkspeople in MY generation.
of being a freelance writer is that you get paid to-An article about book packagers for Writer's Digest.
learn about things. So... what do you want to learnOkay, I had written for a book packager at that
about?point-- but just one, and I was eager to learn more
If I had completely disregarded "Write what youabout the industry and its players. It gave me the
know" and simply opened a page of the Writersperfect excuse to contact book packagers and learn
Market at random, figuring I'd send a query tomore about the market. And If not for this article, I
whichever market my finger happened to touch, mywould never have written Celine Dion's book... I sent
career would be very different today. I might havemy resume and samples to one of the packagers I
ended up writing about finances, miniature horses,interviewed, and an editor there wound up calling me
and aerobics. And you know what? I would haveyears later with the assignment!
hated it.-Several articles about interesting inventions for How
I have no experience with any of the above topics,much fun did I have learning about how Velcro,
and there's a good reason for that: I never reallyaspirin, and Post-It Notes were invented? This made
WANTED to have experience with them. Since Ifor great dinner table conversation for weeks. My
have no real passion for any of the topics, if I had tofather always fancied himself a bit of a mad inventor,
write articles about them, it would feel like work.and I guess the gene spilled over to me. I devour
But did you ever stop to think about the things youthese quirky stories of how the human mind
always wanted to know, but never found out? Or allapproaches problem-solving creatively.
the interesting people you wanted to meet? Or the-Every disabilities-related article I've ever written. Was
problems you've encountered that you wantedI an expert in this area when I began? No. I have a
solved? Now those are article topics.brother who has Down syndrome, so I had the
Try this exercise. Fill in the blanks with your answers.benefit of some extra understanding, but I only
1. If time and money weren't factors, I'd love to takebecame an "expert" by writing about this topic over
a course in ___________________.and over. Each time, I learned something new that I
2. I've always wanted to ask (person youreally wanted to learn-- new legislation for people
know)______________________ aboutwith disabilities, profiles of amazing people with
_________________________.disabilities, issues of discrimination, etc.
3. I've always wanted to know howWhen working to broaden your writing horizons, be
__________________________ works.sure to think about two things: your passions, and
4. My life would improve if I could onlyyour curiosities. You don't need to write only about
______________________________.topics that mean "everything" to you; you can-- and
5. When I have a sleepless night, it's usually becauseshould-- also write about the little things that bounce
I'm worried about ____________________.around your brain. Have you always wondered how
6. The worst injustice I can think of isthe custom of kissing under the mistletoe evolved?
______________________________.Or how Mexican jumping beans jump?
7. When I was a kid, I was really passionate aboutHave you wondered what it feels like to go back to
_________________________.school in your 40s or 50s? Have you wondered if
8. I have always been embarrassed to admit thatthere's a way to stop all that junk mail and those
________________________really intereststelemarketing calls from darkening your doorstep?
me.Do some preliminary research, formulate a query
9. In my life, I have overcomeletter, and... ta da! You get paid to find answers to
______.these pressing questions, or learn more about your
10. If I could volunteer for just one cause, it wouldhobbies and passions.
be __________________________.Consider it a challenge. Keep learning. Use your writing
11. I wish I were better atas a vehicle to answer every question you never had
___________________________________.time to answer before. There are lots of people out
12. I have always wondered whythere who have wondered about those very same
____.things, and you can help them!
You may have lots of answers for each statement.You don't need to be an expert. You need to be a
That's great! Each answer is a possible article topic.great researcher, and you need to be willing to ask
Most of them won't be specific enough (or perhapsquestions. Lots of questions, sometimes. But that's
too specific) for an article, but they should give youone of the great things about writers-- we're such
lots of new starting points from which to brainstormcurious creatures.
angles.Write what you want to know, and soon enough, it'll
Think of freelance writing as your own opportunitybe what you DO know.