How To Use SEO Or Search Engine Optimization For High Google Listings

If you know how to use SEO to get a high listing init properly, and therefore lose out. Let me give you a
search engines, or are an expert in search enginesimple example.
optimization for high Google listings, then you needYou have a website with a page rank of 4 for your
read no more of this article. Your website obviouslyhome page. Note that it is not your whole site that
has at least one page in the top 10 of Google, MSNgets a Google PageRank, as it is properly written, but
and Yahoo, and you have as much traffic as youeach individual page in your site is individually ranked.
need for your success.When you come across a website with a PR of 4 or
However, if not, then you need some advice. Youeven 8, it is the page you are looking at that has
need to understand the basics of search enginethat PageRank. That will generally be the home page,
optimization. Incidentally, what the basics are to youand when you agree to a reciprocal link, guess what!
may not be basics to others. Basics to some are theYour link will be placed on a 'links page' in that site
correct use of LSI (latent semantic indexing), ofwith a PR of zero. That's right, a Google PageRank
internal linking strategies and of other techniquesof zilch: and that's the benefit you will get. Zilch!
designed to lead search engine spiders by the handIf you place their link on your home page, or any
and convince them that their site is the tops. Canother page with a PR of greater than zero, you lose
you do that?out. Even if your page has a Google PageRank of
If not, then here are one or two tips. Good SEO is aonly 1, THEN YOU LOSE OUT!! They get a share of
lot more than just having your page title in title tagsyour PR of 1, and you get a share of their PR of
and your heading in H1 tags. It is more that justzero!
having the correct keyword density - do you knowStick that in your pipe and smoke it, and then tell me
what that is? The vast majority of people don't haveI don't know what I am talking about as many have.
the slightest clue about keyword density or what itSome of these many are so-called internet gurus and
means. Formulae said to relate to keyword densitySEO experts that fleece you by promising you a
and the number of words in the key phrase as aGoogle Page 1 position for your site, when they can't
function of the number of times the phrase shouldeven get one for themselves.
appear in a web page are mediaeval in internet time.If a site offers you a top 10 position, check out their
Do you know what? Google doesn't give a tossposition by using their URL. If they were so good,
about your calculations. Google cares about thewouldn't they be in the top 10 for their URL? I would
service you are providing to Google customers andhave though so! But NO.
how relevant the content of your web page is toSo, do what you can to understand what Search
their needs. To find that out, Google applies aEngine Optimization is. What it really is - not what
statistical mathematical equation based on statisticalsome would want you to believe what it is. Check
analysis of semantics as related to the specificout the source code of successful sites and compare
keyword being used by the searcher, and theit to the unsuccessful sites and try to spot
semantic content of your web page.differences. If you cannot, then it is the linking
Google doesn't care if you have exactly 15 incidencesstrategies that make the difference. Whatever
of your keyword every 500 words - in fact if youstrategy you use, however, make sure that you fully
do, you have no chance because that is nowunderstand it and that you are using it as it should be
excessive. Keyword stuffing or keyword spammingused. There are links and links - some better than
they call it! Yet people still write articles packed full ofothers. Some can give you positive results, and some
keywords in the mistaken belief that it will be goodof your links can be very bad for you.
for them. Who is still telling them that?Do you know how to tell the difference? Most can't,
So let's forget keyword density. It's old SEO and noand so are led by what they read online. The
longer relates to Google's needs. Internal linking: nowproblem is that since 'most can't', most of what is
there's a new thing to most people, even though itwritten online is garbage. It is difficult to spot the
has been relevant for the past few years. Bytruth from the opinion. It is truth that gets you a
intelligent use of internal linking you can lead yourgood Google or Yahoo listing, not opinion. The
friendly neighbourhood spider down any web you canproblem is that more people believe opinion than
weave for it. And you will benefit greatly by doingtruth since they don't know what truth is, and most
so, if you know where you should be leading it.of what they read is false opinion.
Internal linking strategy is a different concept entirelyThe best advice you can have is to check out the
to an external lining strategy involving one way orwebsites that have succeeded and copy what they
two way reciprocal links back to your web pagedo. However, that is not as easy as you think since
from that of another website. Most people arethe off-site linking strategy that you cannot see is as
involved in that, but also most don't know how to doimportant as the on-site SEO that you can see.