| If you know how to use SEO to get a high | | | | out. Let me give you a simple example. |
| listing in search engines, or are an expert | | | | |
| in search engine optimization for high Google | | | | You have a website with a page rank of 4 for |
| listings, then you need read no more of this | | | | your home page. Note that it is not your |
| article. Your website obviously has at least | | | | whole site that gets a Google PageRank, as it |
| one page in the top 10 of Google, MSN and | | | | is properly written, but each individual page |
| Yahoo, and you have as much traffic as you | | | | in your site is individually ranked. When you |
| need for your success. | | | | come across a website with a PR of 4 or even |
| | | | 8, it is the page you are looking at that has |
| However, if not, then you need some advice. | | | | that PageRank. That will generally be the |
| You need to understand the basics of search | | | | home page, and when you agree to a reciprocal |
| engine optimization. Incidentally, what the | | | | link, guess what! Your link will be placed on |
| basics are to you may not be basics to | | | | a 'links page' in that site with a PR of |
| others. Basics to some are the correct use of | | | | zero. That's right, a Google PageRank of |
| LSI (latent semantic indexing), of internal | | | | zilch: and that's the benefit you will get. |
| linking strategies and of other techniques | | | | Zilch! |
| designed to lead search engine spiders by the | | | | |
| hand and convince them that their site is the | | | | If you place their link on your home page, or |
| tops. Can you do that? | | | | any other page with a PR of greater than |
| | | | zero, you lose out. Even if your page has a |
| If not, then here are one or two tips. Good | | | | Google PageRank of only 1, THEN YOU LOSE |
| SEO is a lot more than just having your page | | | | OUT!! They get a share of your PR of 1, and |
| title in title tags and your heading in H1 | | | | you get a share of their PR of zero! |
| tags. It is more that just having the correct | | | | |
| keyword density - do you know what that is? | | | | Stick that in your pipe and smoke it, and |
| The vast majority of people don't have the | | | | then tell me I don't know what I am talking |
| slightest clue about keyword density or what | | | | about as many have. Some of these many are |
| it means. Formulae said to relate to keyword | | | | so-called internet gurus and SEO experts that |
| density and the number of words in the key | | | | fleece you by promising you a Google Page 1 |
| phrase as a function of the number of times | | | | position for your site, when they can't even |
| the phrase should appear in a web page are | | | | get one for themselves. |
| mediaeval in internet time. | | | | |
| | | | If a site offers you a top 10 position, check |
| Do you know what? Google doesn't give a toss | | | | out their position by using their URL. If |
| about your calculations. Google cares about | | | | they were so good, wouldn't they be in the |
| the service you are providing to Google | | | | top 10 for their URL? I would have though so! |
| customers and how relevant the content of | | | | But NO. |
| your web page is to their needs. To find that | | | | |
| out, Google applies a statistical | | | | So, do what you can to understand what Search |
| mathematical equation based on statistical | | | | Engine Optimization is. What it really is - |
| analysis of semantics as related to the | | | | not what some would want you to believe what |
| specific keyword being used by the searcher, | | | | it is. Check out the source code of |
| and the semantic content of your web page. | | | | successful sites and compare it to the |
| | | | unsuccessful sites and try to spot |
| Google doesn't care if you have exactly 15 | | | | differences. If you cannot, then it is the |
| incidences of your keyword every 500 words - | | | | linking strategies that make the difference. |
| in fact if you do, you have no chance because | | | | Whatever strategy you use, however, make sure |
| that is now excessive. Keyword stuffing or | | | | that you fully understand it and that you are |
| keyword spamming they call it! Yet people | | | | using it as it should be used. There are |
| still write articles packed full of keywords | | | | links and links - some better than others. |
| in the mistaken belief that it will be good | | | | Some can give you positive results, and some |
| for them. Who is still telling them that? | | | | of your links can be very bad for you. |
| | | | |
| So let's forget keyword density. It's old SEO | | | | Do you know how to tell the difference? Most |
| and no longer relates to Google's needs. | | | | can't, and so are led by what they read |
| Internal linking: now there's a new thing to | | | | online. The problem is that since 'most |
| most people, even though it has been relevant | | | | can't', most of what is written online is |
| for the past few years. By intelligent use of | | | | garbage. It is difficult to spot the truth |
| internal linking you can lead your friendly | | | | from the opinion. It is truth that gets you a |
| neighbourhood spider down any web you can | | | | good Google or Yahoo listing, not opinion. |
| weave for it. And you will benefit greatly by | | | | The problem is that more people believe |
| doing so, if you know where you should be | | | | opinion than truth since they don't know what |
| leading it. | | | | truth is, and most of what they read is false |
| | | | opinion. |
| Internal linking strategy is a different | | | | |
| concept entirely to an external lining | | | | The best advice you can have is to check out |
| strategy involving one way or two way | | | | the websites that have succeeded and copy |
| reciprocal links back to your web page from | | | | what they do. However, that is not as easy as |
| that of another website. Most people are | | | | you think since the off-site linking strategy |
| involved in that, but also most don't know | | | | that you cannot see is as important as the |
| how to do it properly, and therefore lose | | | | on-site SEO that you can see. |