| If you know how to use SEO to get a high listing in | | | | it properly, and therefore lose out. Let me give you a |
| search engines, or are an expert in search engine | | | | simple example. |
| optimization for high Google listings, then you need | | | | You have a website with a page rank of 4 for your |
| read no more of this article. Your website obviously | | | | home page. Note that it is not your whole site that |
| has at least one page in the top 10 of Google, MSN | | | | gets a Google PageRank, as it is properly written, but |
| and Yahoo, and you have as much traffic as you | | | | each individual page in your site is individually ranked. |
| need for your success. | | | | When you come across a website with a PR of 4 or |
| However, if not, then you need some advice. You | | | | even 8, it is the page you are looking at that has |
| need to understand the basics of search engine | | | | that PageRank. That will generally be the home page, |
| optimization. Incidentally, what the basics are to you | | | | and when you agree to a reciprocal link, guess what! |
| may not be basics to others. Basics to some are the | | | | Your link will be placed on a 'links page' in that site |
| correct use of LSI (latent semantic indexing), of | | | | with a PR of zero. That's right, a Google PageRank |
| internal linking strategies and of other techniques | | | | of zilch: and that's the benefit you will get. Zilch! |
| designed to lead search engine spiders by the hand | | | | If you place their link on your home page, or any |
| and convince them that their site is the tops. Can | | | | other page with a PR of greater than zero, you lose |
| you do that? | | | | out. Even if your page has a Google PageRank of |
| If not, then here are one or two tips. Good SEO is a | | | | only 1, THEN YOU LOSE OUT!! They get a share of |
| lot more than just having your page title in title tags | | | | your PR of 1, and you get a share of their PR of |
| and your heading in H1 tags. It is more that just | | | | zero! |
| having the correct keyword density - do you know | | | | Stick that in your pipe and smoke it, and then tell me |
| what that is? The vast majority of people don't have | | | | I don't know what I am talking about as many have. |
| the slightest clue about keyword density or what it | | | | Some of these many are so-called internet gurus and |
| means. Formulae said to relate to keyword density | | | | SEO experts that fleece you by promising you a |
| and the number of words in the key phrase as a | | | | Google Page 1 position for your site, when they can't |
| function of the number of times the phrase should | | | | even get one for themselves. |
| appear in a web page are mediaeval in internet time. | | | | If a site offers you a top 10 position, check out their |
| Do you know what? Google doesn't give a toss | | | | position by using their URL. If they were so good, |
| about your calculations. Google cares about the | | | | wouldn't they be in the top 10 for their URL? I would |
| service you are providing to Google customers and | | | | have though so! But NO. |
| how relevant the content of your web page is to | | | | So, do what you can to understand what Search |
| their needs. To find that out, Google applies a | | | | Engine Optimization is. What it really is - not what |
| statistical mathematical equation based on statistical | | | | some would want you to believe what it is. Check |
| analysis of semantics as related to the specific | | | | out the source code of successful sites and compare |
| keyword being used by the searcher, and the | | | | it to the unsuccessful sites and try to spot |
| semantic content of your web page. | | | | differences. If you cannot, then it is the linking |
| Google doesn't care if you have exactly 15 incidences | | | | strategies that make the difference. Whatever |
| of your keyword every 500 words - in fact if you | | | | strategy you use, however, make sure that you fully |
| do, you have no chance because that is now | | | | understand it and that you are using it as it should be |
| excessive. Keyword stuffing or keyword spamming | | | | used. There are links and links - some better than |
| they call it! Yet people still write articles packed full of | | | | others. Some can give you positive results, and some |
| keywords in the mistaken belief that it will be good | | | | of your links can be very bad for you. |
| for them. Who is still telling them that? | | | | Do you know how to tell the difference? Most can't, |
| So let's forget keyword density. It's old SEO and no | | | | and so are led by what they read online. The |
| longer relates to Google's needs. Internal linking: now | | | | problem is that since 'most can't', most of what is |
| there's a new thing to most people, even though it | | | | written online is garbage. It is difficult to spot the |
| has been relevant for the past few years. By | | | | truth from the opinion. It is truth that gets you a |
| intelligent use of internal linking you can lead your | | | | good Google or Yahoo listing, not opinion. The |
| friendly neighbourhood spider down any web you can | | | | problem is that more people believe opinion than |
| weave for it. And you will benefit greatly by doing | | | | truth since they don't know what truth is, and most |
| so, if you know where you should be leading it. | | | | of what they read is false opinion. |
| Internal linking strategy is a different concept entirely | | | | The best advice you can have is to check out the |
| to an external lining strategy involving one way or | | | | websites that have succeeded and copy what they |
| two way reciprocal links back to your web page | | | | do. However, that is not as easy as you think since |
| from that of another website. Most people are | | | | the off-site linking strategy that you cannot see is as |
| involved in that, but also most don't know how to do | | | | important as the on-site SEO that you can see. |